A tourist attraction is a place of interest where tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement. Though, while the purpose is largely entertainment during leisure time, some attractions’ purpose is to educate and to conserve and preserve one's natural, built, intangible and cultural heritage. Attractions can be large or small and can attract the resident as well as tourist population.

One of the main pull factors that draw tourists to a destination is the nature of attractions. Pull factors of an attraction are motivators for trips to a particular destination and some of the factors are the natural environment and unique landscapes, entertainment, different cultural activities, sightseeing, the local cuisine and the safeness of the attraction itself.
Attractions as pull factors are important as it allows growth in the tourism industry. It also diversifies a country’s tourism offering, attracting many visitors and increasing earning potential. The visitor attractions encourage regular and repeated visits as it is more cost effective than getting new visitors.

Due to the negative impacts resulting from unrestrained visitor activity, management put measures in place to reduce the negative impact done onto the environment and visitors’ experiences by evening out the distribution of visits at attractions and seeking to change visitors’ attitude and behaviour. Some strategic measures are:
1.Carrying Capacity- the maximum number of people visiting an attraction at the same time without harming the environment and affecting the other visitors’ experiences.
2.Code of Conduct- Is a set of guidelines created by attractions facilities to keep visitors’ behaviours at acceptable levels, minimize negative impacts and provide positive experiences for everyone.